About the Attentive MCP Server

The Attentive MCP server connects AI applications such as ChatGPT and Claude to your Attentive account. Through the tools available to your connection, you can explore reporting, create and edit campaigns, build segments, create and update journeys, and upload images to your Brand Asset Library using natural language.

You can also take actions that affect live marketing activity, including scheduling campaign sends and publishing journeys. Review the selected company, audience, content, and timing before requesting these actions.

The capabilities available to you depend on your connection, your account’s access, and the features enabled for the selected Attentive company.

What you will learn

• How to connect Attentive to your AI application.
• How authentication, company selection, and tool access work.
• Which capabilities are available and how to use them.
• How to review changes and troubleshoot common issues.

What is MCP?

Model Context Protocol (MCP) is a standard that lets AI applications, such as Claude and ChatGPT, interact with external tools and data. The Attentive MCP server provides tools that your AI application can use to retrieve information and perform supported actions in Attentive.

The MCP server does not interpret your requests itself. Your AI application interprets your request, selects tools, and uses their results to respond or continue a workflow.