The following table describes each value that can appear for a given event type.
| Value | Definition |
| CODE | Indicates that a user subscribed to SMS through a Text-to-Join keyword. |
| CHECKOUT | Indicates that a user subscribed to SMS through a checkout gist. |
| DIRECT | Indicates that a user subscribed to SMS through a mobile onsite sign-up unit. |
| DOUBLE_OPT_IN | Indicates that a user subscribed to SMS through a desktop onsite sign-up unit. |
| DOUBLE_OPT_IN_AFFILIATE | Indicates that a user subscribed to SMS through the Add Subscribers API. |
| MANUAL | Indicates that a user subscribed to SMS through a manual upload. |
| (blank): if blank in this field | This is blank for everything except EMAIL_SAVE & JOIN events. |
| Value | Definition |
| MARKETING | Indicates that a user consented to receiving marketing SMS campaigns from Attentive. This is specifically used for OPT_OUT events. |
| TRANSACTIONAL | Indicates that a user consented to receiving transactional SMS (messages about the status of their order) from Attentive. This is specifically used for OPT_OUT events. |
| (blank) | This is blank for non-OPT_OUT events. |
| Value | Definition |
| AUTOMATED | Indicates if the message received by the subscriber was an automated journey message (Welcome, Legal, or Triggered). |
| AUTOMATED_TRANSACTIONAL | Indicates if the message received by the subscriber was an automated transactional message. |
| AUTO_RESPONSE | Indicates that the message received by the subscriber was an auto-responder (auto-response, already subscribed response). |
| CONFIRM_OPT_IN | Indicates that the message received by the subscriber was the Reply “Y” message, asking them to complete the opt in. |
| CUSTOMER_SERVICE | Indicates that the message received by the subscriber was triggered by a customer service integration. |
| FUZZY_OPT_OUT | Indicates that the message received by the subscriber was triggered by a fuzzy opt out keyword and it provided the subscriber the reply “STOP” messaging. |
| HELP | Indicates that the message received by the subscriber was triggered by sending the "HELP" keyword and it provided support information. |
| ONE_TIME | Indicates if the message received by the subscriber was a one-time campaign message, scheduled within the Attentive platform. |
| OPT_OUT | Indicates that the message received by the subscriber confirmed their opt out from messaging. |
| SUBSCRIBER_COUPON | Indicates that the message received by the subscriber was a copy of their coupon code from the Coupon Delivery Screen. |
| (blank): if blank in this field | This is blank for non-message-based events |
| Value | Definition |
| LEGAL | Refers to the legal disclaimer message a user receives when subscribing to Attentive. This is only present when Message Type is AUTOMATED. |
| OTHER | Refers to other automated-type messages, including triggered messages (such as Cart Abandonment messages). This is only present when Message Type is AUTOMATED. |
| WELCOME | Refers to the welcome message a user receives when subscribing to Attentive. This is only present when Message Type is AUTOMATED. |
| (blank): if blank in this field | This is blank for ONE_TIME messages, as well as for non-message-based events. |
| Value | Definition |
| DESKTOP | Indicates that a user subscribed to SMS through a desktop onsite sign-up unit. |
| ON_SITE | Indicates that a user subscribed to SMS through a mobile onsite sign-up unit. |
| TEXT_TO_JOIN | Indicates that a user subscribed to SMS through a Text-to-Join keyword. |
| INTEGRATION | Indicates that the event is associated with the Add Subscribers API or a checkout gist. |
| LANDING_PAGE | Indicates that the event is associated with an Attentive landing page. |
| MANUAL_UPLOAD | Indicates that the event is associated with a manual upload. |
| (blank): if blank in this field | This is blank for non-subscriber events. |
| Value | Definition |
| AFFILIATE_ENDPOINT | Indicates that the event is associated with the Add Subscribers API. |
| BUBBLE_FULL_SCREEN | Indicates that the event is associated with an onsite bubble that expands to a fullscreen creative. This is an SMS only creative. |
| BUBBLE_PARTIAL | Indicates that the event is associated with an onsite bubble that expands to a partial creative. This is an SMS only creative. |
| CODE | Indicates that the event is associated with a "Text to Join" keyword. |
| EMAIL_BUBBLE_FULL_SCREEN | Indicates that the event is associated with an onsite bubble that expands to a fullscreen creative. This is an email + SMS creative. |
| EMAIL_BUBBLE_PARTIAL | Indicates that the event is associated with an onsite bubble that expands to a partial creative. This is an email + SMS creative. |
| EMAIL_FULL_SCREEN | Indicates that the event is associated with an onsite fullscreen creative. This is an email + SMS creative. |
| EMAIL_PARTIAL | Indicates that the event is associated with an onsite partial creative. This is an email + SMS creative. |
| FULL_SCREEN | Indicates that the event is associated with an onsite fullscreen creative. This is an SMS only creative. |
| NO_SHOW | Indicates that the event is associated with a no show creative (nothing shown onsite to the user). This creative subtype is often used for A/B tests. |
| PARTIAL | Indicates that the event is associated with an onsite partial creative. This is an SMS only creative. |
| RECHARGE_CHECKOUT_TRANSACTIONAL | Indicates that the event is associated with a ReCharge transactional gist. |
| SHOPIFY_CHECKOUT | Indicates that the event is associated with a Shopify marketing gist. |
| SHOPIFY_CHECKOUT_TRANSACTIONAL | Indicates that the event is associated with a Shopify transactional gist. |
| (blank): if blank in this field | This will be blank for non-subscriber events. |
